In Milan, the largest fashion street celebrates rosé wines with Rose Rosè

May 2 2024, 18:04
In the heart of the MonteNapoleone district, from May 6th to 12th, there will be a meeting between rosé wines, floral beauty, art, and solidarity. The Quadrilatero will be transformed into an imposing and colorful garden with aerial installations and tastings

Luxury, beauty of fashion, and rosé wines. These are the elements around which revolves the second edition of Rose Rosè, an event organized in Milan by the MonteNapoleone district association, which brings together over 130 brands active in the streets of MonteNapoleone, Sant’Andrea, Verri, Santo Spirito, Gesù, Bagutta, and San Pietro all’Orto, and several 5-star luxury hotels, partners of the initiative, now in its second edition. The event will take place in the streets of the famous Milanese Quadrilatero, from May 6th to 12th next. For a week, the prestigious neighborhood will be transformed into a garden, with aerial installations composed of pine spheres overflowing with roses. Along the streets, visitors will be able to stroll among the shop windows of the world's most prestigious brands and discover author rosé wines, selected by the members of the Committee of  Grand Crus of Italy.

The initiative between solidarity, art, and great labels

Also in this edition, the traditional social commitment of the MonteNapoleone District is confirmed, which will support the Theodora Foundation, which for years has been offering emotional support to children hospitalized in pediatric wards and their families. A combination of art and tasting menus inspired by the initiative is planned. The cultural association Cosmoart will invite a group of artists to exhibit in the district's boutiques, while some renowned restaurants in the city (including Acanto - Hotel Principe di Savoia; Armani Bamboo Bar - Armani Hotel Milano; Emporio Armani Ristorante; Gerry’s Bar – Grand Hotel et de Milan; Zelo - Four Seasons Hotel Milano) will offer a special Rose Rosè menu for lunch (priced at 35 euros), paired with a glass of wine. "The event combines the essence of spring - explains Guglielmo Miani, president of MonteNapoleone District - with the elegance of the MonteNapoleone District and has as a trait-union the oenological excellences among the rosé labels. We want to offer visitors an even more memorable sensory experience, enriching the program with special initiatives connected to contemporary art and renewing our support to the Theodora Foundation to contribute to collective well-being".

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