Beyond the (increasing) numbers registered by Klaus Davi&Co., what are the Italian wines most chosen by tourists? The marketing group traced the top 10 wine brands preferred by foreigners, through a sample study of 500 foreigners ages 21 to 50 (see infographic): in the lead are Chianti and Brunello, threatened by the increasingly appreciated bubbles (Prosecco and Franciacorta). Piedmont wines are well anchored at the centre of the ranking, while Aglianico is the only wine representing Southern Italy.
The top 5 countries most attracted to wine tourism in Italy, on the other hand, are Germany, followed by the United States, France, UK and Switzerland. Do not underestimate the emerging markets. In particular in Asia, China and Japan, and in South America, Brazil.
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Introducing the Vinitaly and the City 2026 programme. This year, the fringe event will also take place at the Arena di Verona
