The Docg Asti is tinged with pink. An amendment to the regulations decided by the Assembly of the Association of Moscato Municipalities with the leaders of the Consortium for the Protection of Asti and Moscato d'Asti introduces the possibility of producing the Rosé version of the renowned sparkling wine.
The New Arrival
Bubbles and the world of rosés merge to create "a project that stems from the interest of several major companies to focus on this new product," as stated by the Association of Moscato Municipalities. This has been acknowledged and formalized by the Protection Consortium following accurate evaluations: among these, the first aspect considered is the opportunity to offer our Moscato grapes a new production, resulting in a demand for musts and wine in addition to the current annual reality, which, looking at market data, is experiencing a decline affecting both Moscato d'Asti and Asti, the latter still declining recently as confirmed by the Consortium in this meeting.
Asti Rosé
The wine that will join the ranks of the Docg Asti Spumante and Moscato D'Asti will originate from Moscato and Brachetto grapes. It's an opportunity to attract new consumers by capitalizing on the success that sparkling wines and rosés are currently achieving worldwide. If the bureaucratic process were to materialize before the 2024 harvest, it will be possible to toast with the new rosé sparkling wine starting from the upcoming winter.
Speaking about the new wine, Luca Lusi Tosa, vice president of the Association of Moscato Municipalities, stated, "To move forward in this new path, communication and the active commitment of every production reality will be crucial. As mentioned, a product stemming from two aromatic wines from our territory is precious: this, among other aspects, needs to be communicated in the right ways.
To properly manage the identity of the new product, it will also be necessary to provide producers with a reasonable 'range' of color; Asti and Moscato d'Asti must maintain a high-level identity, and changes in packaging open up a complex issue. To avoid the risk of implying a lesser perception of care and consequently garnering less appreciation from consumers, it will be necessary to tell and communicate each of these aspects."
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