Gambero Rosso World Tour 2023
Data in hand, 2022 will be a year to remember for Italian wine in the world. The forecasts speak of a final result far beyond the most optimistic. According to the latest data from Federvini Observatory edited by Nomisma and TradeLab, a record figure of 8 billion euro will be reached at the end of the year: a net +12% over 2021. Among the growth factors, the more than favourable trend of the exchange rate euro-dollar and the very strong recovery of tourism at global level which has especially boosted wine consumption in the HoReCa channel. There were almost 40 events organised by Gambero Rosso in 2022, a tour calibrated on the needs of the wineries: the watchword was “diversify.” For this reason consolidated and emerging markets have been touched, with a truly global coverage, accompanied by the enhancement of the most virtuous Italian dining experience at every stage. And the 2023 World Tour promises to be even richer and more intense, with an important novelty: Organic Wines. Ad hoc sections will in fact be curated within the events, in the wake of consumer and trade requests, increasingly attentive to this market segment, with dedicated seminars led by Gambero Rosso experts.
Cape Town, Stockholm, Copenhagen, Zurich and London
The season of international events will kick off from South Africa, Cape Town will host the Top Italian Wines Roadshow for the second time on January 26th. A European tour is scheduled for February with 5 stops: Stockholm on February 13th, Oslo on the 15th and Copenhagen on the 17th; three days later it will be the turn of Zurich, on the 20th, and closing in London on the 20th of February. Just the data from Great Britain is exciting: in the period January-August 2022, Italian wine imported 502.8 million euros: +16.2% compared to 2021. March is the month of the USA, March 1st the Tre Bicchieri event will be in London, the 3rd in San Francisco, the 8th in Chicago and the grand closing in New York on the 10th, an event that has been a classic for the past 25 years. On March 16th, the Munich stage will pull the sprint for the Dusseldorf event, on March 18, in collaboration with ProWein, thanks to a long-lasting collaboration with the German trade fair organisation.
Top Italian Wines Roadshow in April
Four stops for the Top Italian Wines Roadshow in April, on the 18th it will be the turn of Miami, on the 20th the tour will land for the first time in Austin, then Mexico City on April 25th and Bogotà on the 27th: for the first time Gambero Rosso accompanies the best Italian wines in Colombia. From South America to Oceania, the Tre Bicchieri tour will stop in Auckland on May 12th and Singapore on May 22nd. In between there will be three stops of the Top Italian Wine Roadshow: Sydney, Melbourne and Ho Chi Minh, after the positive energy of the last edition. Imports of Italian wine in Vietnam have grown by as much as 82% in value in the first 8 months of 2022. Finally, the 2022/2023 season will find its final stages in Canada, the Tre Bicchieri World Tour will visit Toronto on June 5th, June 7th in Montreal and on June 9th in Vancouver.