Gambero Rosso Web Show in Japan, Prosecco DOC Rosé on the spotlight

Feb 3 2022, 10:47 | by Michela Becchi
The interest for Italian wine in Japan keeps rising. In collaboration with the Prosecco DOC Consortium, we organized a seminar in Tokyo about one the most popular Itailan wines: Prosecco Rosé

Prosecco DOC Rosé in Japan

On Tuesday December 14th, Gambero Rosso brought 25 wines awarded with our Tre Bicchieri recognition to the Ritz Carlton Hotel in Tokyo. Thanks to the fundamental support of wine expert Isao Miyajima, the two masterclasses involved more than 60 professionals of the sector including importers, buyers, journalists and retailers. The interest for Italian wine in Japan keeps rising; the latest data, concerning exports in the first nine months of 2021, shows an increase in value of 7.1% compared to the same period in 2020. And so Italian wine that travels to the Rising Sun today reaches 121 million euros, a figure that marks a gradual but inexorable recovery to get back to pre-pandemic levels (in 2019 the total value of exports was 192 million euros). The Japanese public is increasingly prepared and attentive and also during these last two masterclasses has shown that famous “hungry” for informationa and wine stories.

Prosecco Doc Consortium

In addition to the masterclasses dedicated to Tre Bicchieri, in collaboration with the Prosecco DOC Consortium, we organized another seminar about one the most popular Itailan wines: Prosecco Rosé, that has been launched for the first time on the Italian market in October 2020. In 2021 around 70 millions of bottles of Prosecco Doc Rosé were sold in Italy and mostly abroad. The most common category is the Extra Dry which absorbs 73,6% of the total production, followed by the Brut dosage which counts for 26%. Normally, the second fermentation in tank takes about 30 days, while Prosecco DOC Rosé spends a minimum of 60 days in tank. The main market is the United States, but producers and the Consortium know that there are wide margins of growth in Asia as well. And it looks like Japan is ready to welcome it with open arms.as 5.7%, from 49 to 51.8 million litres.

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