In Paris, Fauchon is among the most celebrated gastronomic boutiques. With a long history, the brand was founded in 1886 by greengrocer Auguste Fauchon, when the epicerie of place de la Madeleine began to serve delicatessen. And over time Fauchon has become an exclusive brand, the Tiffany of food as it's commonly referred to: with 75 stores worldwide and solid roots in the Asian market, the company is now in the hands of Michel Ducros, an almost 70-year-old relator who in 1998 took the reins of the historical activity aiming to internationalization.
Now the challenge is differentiation of the offer, exploring the hospitality business.Just over a month ago, those who pass by 4, Boulevard de Malerbes, can admire the complex: here, the first 5-star hotel by Fauchon is a completely renovated sumptuous building of the second half of the 19th century. A strategy of positioning on the hotel market, flying the flag of The Leading Hotels of the World, launching itself firmly in the hospitality sector, realizing a project developed starting in 2016 with the support of Esprit de France, a 49% partner and fundamental in conferring the necessary know-how to the company (the idea is to open twenty hotels in the next decade, from Kyoto to Doha, already in blueprint, including in the United States and Brazil).
Fauchon, on the other hand, promises to offer guests the most gourmet stay possible, from breakfast to room service, to fine menus, for sale in the in-house store and as a welcome to customers. But the brand new hotel - 54 rooms and 11 suites - also includes a 150-seat café with a terrace overlooking the square (Grand Café Fauchon), a private dining room reserved for hotel guests and a tea garden. And for those who can't afford the luxury of staying in such an exclusive structure, the experience at the Grand Café of the hotel is definitely accessible, especially at lunch time, thanks to the menu formulas at reasonable prices, with the ability of condensing over 130 years of the history of the brand.