Pinot Grigio: +6.9% for the certifications
Judging by the numbers of the bottlings and certifications, Pinot Grigio‘s first quarter doesn’t seem to have been affected by the initial phase of the health emergency and the consequent blocking of activities. The large DOP from Triveneto has brought home data “in line with the seasonal averages of the last two years“. From January to March certifications mark a +6.9% at 511,000 hectoliters. A constant trend, mostly thanks to the widespread distribution in the international large-scale Gdo distribution channel, with exports reaching 95% of volumes to countries whose demand has so far proven positive.
The future of Pinot Grigio
But the board of directors chaired by Albino Armani is ready to “intervene with all the tools allowed by law to guarantee the balance between demand and offer, contrasting any speculative tendencies”. The future is tied to the fundamental trend of the coming months: “We can’t hide our concern but we do not want to give in to easy pessimism,” adds Armani, who welcomed the government’s measures to guarantee liquidity for businesses as “indispensable for overcome this very serious emergency situation”.
Pinot Grigio’s goal
Once Prowein and Vinitaly jumped straight to 2021 and since transport and b2b contacts are reduced to a minimum, Consorzio delle Venezie has found a marketing alternative, relying on well-known faces of wine to field digital tasting and webinars. The goal is to reach buyers, especially in the United States, but also directly reach consumers, to educate them on the meaning of certification and traceability.