Is luxury tourism changin skin? We asked Roberto Micciulli, Ceo of Italian Hospitaly Collection, what is the future of Italian hospitality.
What is the fundamental characteristic of «Italian-style» hospitality?
Unique style, great passion, impeccable hospitality, unmistakable elegance: the Italian Hospitality Collection group is inspired by these elements.
You offer different solutions for different needs: thermal spas, family vacations, mountain living. What is the leit motif?
The philosophy of the group is simple: the guest is at the centre of everything and is welcomed with warmth and passion, typical of Italian hospitality, this happens in all our facilities, each strongly correlated to the territory in which it belongs. Our five hotels––starting from the new entry Le Massif in Courmayeur––are located in places of excellence, rich in art, history, culture and surrounded by breathtaking nature. The three spa resorts in Tuscany share a unique philosophy of well-being called Equilibrium.
What is the significance of the term, ‘luxury’ today?
Unique experiences, well-being as a lifestyle, enchanting nature, tailored services: key elements that make the difference in terms of luxury and exclusivity. The hotel today is no longer a detail, but a place containing experiences and memories; is a destination within the destination.
What is the meaning of “family vacation”?
The group has always paid great attention to families and all our hotels offer dedicated services, mini clubs with activities and experiences designed for younger guests. In particular, Chia Laguna, for its seaside location and long tradition, is an all-round family resort. Even the new Le Massif has immediately placed itself as an ideal destination for families who love the mountains, in summer and winter.
What is the role of food in all this?
In Tuscany food is one of the fundamental points of the Equilibrium philosophy. The starting point for all the resorts is the Mediterranean diet, then each property in the different resorts expresses its individuality, also in light of the excellence of the area and the creative flair of our executive chefs. Think Le Massif, which offers recipes from the Aosta Valley cuisine with French and Italian influences, or the Chia Laguna in Sardinia.
How do you define the “experiential tourism” formula?
We aim to strengthen the link between our hotels and the intrinsic characteristics of each place. I am reminded of Thermal Yoga in the Grotta Giusti, the largest thermal cave in Europe. Where else in the world can you practice yoga inside a natural grotto with steam baths, defined by Giuseppe Verdi as the Eighth Wonder of the world? Nowhere else, I believe.
1. Fonteverde in San Casciano dei Bagni
2. Chia Laguna in Sardinia
3. Le Massif in Courmayeur in The Valle d’Aosta region: the latest jewel in the IHC Collection crown
Italian Collection. 3 formats for 5 locations
Spa, Wellness & Relax in Tuscany
The elegant ancient structure of Bagni di Pisa, the suggestive scenery of Fonteverde in the Val d’Orcia and the Grotta Giusti in Monsummano Terme––an ancient thermal cave dating back 13 million years around which rises the resort by the same name––the offer for wellness and thermal spa relaxation at the Italian Hospitality Collection is articulated as encounters with nature, art and beauty in a land that makes bien vivre its identity. At the centre, thermalism as a lifestyle, which is the philosophy behind the Italian Hospitality Collection, that has reinvented the concept of Medical Spa in Tuscany and whose leit motiv is the concept of “Equilibrium,” a special philosophy of remise-en-forme that unites well-being of body and spirit. Four fundamental actions of personalized programs: tailored food plans; thermal therapy; relaxation techniques; physical exercise.
Bagni di Pisa – San Giuliano
Terme (PI) – l.go Shelley, 18
05088501 – bagnidipisa.com
Fonteverde – San Casciano
dei Bagni (SI) – loc. Terme, 1
057857241 – fonteverdespa.com
Grotta Giusti – Monsummano Terme (PT) – via della Grotta Giusti, 1411 057290771 – grottagiustispa.com
Family Resort at the seaside
One hour from Cagliari, in southern Sardinia between Teulada and Santa Margherita di Pula––one of the world’s most beautiful marine settings, with its 200 kilometers of coastline and the beaches of the Dunes of Campana and the Dunes of Monte Cogoni––the Chia Laguna resort offers 4 different hotel accommodations. Activities and social relations are guaranteed at Piazza degli Ulivi: the beating heart of a village immersed in wild nature. An ideal place for a relaxing vacation or with family: Natural Spa, Tennis Club, Diving Centre and Nautical Club, in addition to the highly popular Kids Club, guarantee activities, entertainment and fun.
Domus De Maria (CA)
v.le Belvedere 07092391
Majestic elegance at the foot of Mont Blanc
Le Massif, in the heart of Courmayeur, is the latest jewel to become part of the Collection also affiliated with the prestigious brand The Leading Hotels of the World. The 5-star hotel is connected to the La Loge du Massif chalet located at 1,700 metre elevation positioned in the middle of the ski slopes, in the suggestive scenery of Plan Checrouit. Contemporary alpine design (80 rooms, suites and junior suites with spa, baby sitting, kids club) at the hotel; warm mountain chalet environment for La Loge, where you can eat in different restaurants during the day and enjoy a romantic dinner overlooking the snow of the Gigante. In winter and in summer.
Le Massif – Courmayeur (AO)
s.da Regionale, 38
01651897100 – lemassifcourmayeur.com
IHC – Italan Hospitality Collection
head office – Milan – via Messina, 38 – 0284240143 – italianhospitalitycollection.com