The future of viticulture? In drones, satellites and robots. Here is how to make the best use of them

Aug 30 2025, 16:10
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Preventing extreme events or knowing when to irrigate thanks to big data: the fields of application are many. But a unified language is needed

The future of viticulture lies in the collection and interpretation of big data and in the applications of Artificial Intelligence (AI). This is the view of Pietro Franceschi, Head of Digital Agriculture at Fondazione Mach, who gives a lecture at the Advanced Training Course The Wine of the Future: new skills for new scenarios, organised by the Gambero Rosso Academy and available online and on demand on the Gambero Rosso website. Satellites, sensors, drones and robots, soil maps and meteorological data are all elements from which agriculture must draw essential information: “It is a mass of data that represents a value and that must be standardised and shared” and, of course, processed by artificial intelligence.

Fields of application

The fields of application are many, as Franceschi highlights. A widely used example is territorial planning: “Using data from satellites and field sensors to identify geographical areas exposed to extreme events, such as frosts, by creating maps of vineyards at risk.” Another example is the fight against drought and water scarcity, which today is “among the hot topics in viticulture. The goal – notes the expert – is to irrigate where, when and how much is needed.”

The management of big data

But everything depends on the large databases into which the information flows: “Thanks to artificial intelligence we can automatically know whether to irrigate or not,” as well as manage the use of water during ripening phases “to improve the characteristics of the grapes,” with qualitative advantages for wines. Thirdly, the fight against plant diseases: monitoring through artificial intelligence will facilitate epidemiological studies and “the optimisation of phytosanitary treatments.” In short, according to Franceschi, the digital revolution has begun but the transition in these years requires greater discussion among the stakeholders themselves: “Experts and providers of artificial intelligence, winegrowers and oenologists must share more information, find – this is the expert’s appeal – a unified language and more moments of dialogue.” The benefit would be for everyone.

Here you can find all the information on the Advanced Training Course The Wine of the Future by Gambero Rosso.

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