In a global context marked by declining consumption, geopolitical instability and growing concern for health, Alejandro Bulgheroni – an Argentine entrepreneur with interests in energy, agriculture, and wine – is swimming against the tide.
“Now is the right time to invest in wine. If you wait for everything to be perfect, you’ll never do anything.” With these words, the businessman – a key figure in the energy, agriculture and wine sectors – shared his investment strategy with Wine News, temporarily shelving other projects to focus on the potential of wine.
Crisis as an opportunity for improvement
The Bulgheroni model combines forward-thinking – investing despite the uncertain climate – with a territorial and technological approach, targeting areas of excellence and advanced infrastructure. This trust in the product and the land is rooted in the belief that even in times of crisis, investment in wine, if well directed, can generate value. A strategy that fully reflects the motto: “better to act today than wait for a perfect tomorrow.” A strategy also backed by Italian oenologist Alberto Antonini, who guided him in creating the “Tuscan triptych”: the three symbolic territories of Italian winemaking. Today the project is complete, but Bulgheroni remains cautious: “We have extensive experience in different regions of the world, but it takes time to consolidate. For now, I want to focus on what we’ve already started. Then we’ll see.”
Bulgheroni’s investments and estates in Italy
Bulgheroni is active on a global scale with 14 estates, including four prestigious ones in Tuscany: Dievole in Chianti Classico, Podere Brizio in Montalcino, and the Bolgheri wineries Le Colonne and Meraviglia. Particularly noteworthy is the inauguration in Castagneto Carducci of Tenuta Meraviglia, created by converting the former Cariola Quarry into a futuristic facility, with an investment of 23 million euros and the support of the Tuscany Region for environmental restoration. “This territory has exceptional terroir and the winery will be equipped with the most modern technologies,” the entrepreneur emphasises.
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