77% of American enthusiasts know Italian wines, which are bought by almost 4 out of 10 consumers (38%).
The success of Italian wines
Americans love Italian wines. This is revealed by a survey carried out by Wine Intelligence for Consorzio Valpolicella wines (a sample of 4,000 wine consumers in the United States) in which it’s evident that Italian wine popularity is second only to Californian products, yet higher than French ones, which register a 75% knowledge, with 31% consumption.
50 years of Doc Valpolicella
In this special ranking of fame follow slosely Spain, other wine regions in the US, Australia, Argentina and Chile. “A deep and continuous survey on US consumers” as noted by the director of the consortium, Olga Bussinello, that served to understand the strengths and weaknesses of a denomination which is the main non-EU market, on which the Veronese wines intend to invest again: “In mid-October we will be in Chicago and Washington with the celebratory tour for 50th anniversary of the Doc“.
The best known are from Veneto
The Dop Valpolicella and Amarone, according to the study, are better known by 62% of connoisseurs, who make up 31% of American wine consumers; followed by mid-range (31%), while the two PDOs are almost unknown among basic and occasional consumers (7%).