Gambero Rosso brings Italian wine to India: imports on the rise and the culture is evolving

After a 15-year absence, the Top Italian Wines Roadshow has returned to India. On 23 May, over 50 Italian wineries gathered at the Gambero Rosso event in Mumbai at the Jio World Convention Centre to test one of the most promising markets in terms of future potential. A large number of operators gathered at the tasting tables, with four seminars scheduled, including in-depth regional and thematic presentations Gambero Rosso brings Italian wine to India: imports on the rise and the culture is evolving preparation of those who participated. ‘There is a class of drinkers who have taken courses, studied at the Wset, almost all of whom were professionals given their knowledge of the subject.’ The element to keep in mind, the curator emphasises, is tariffs. ‘Australian wines are doing well because an agreement has been reached to reduce tariffs. If governments take an active role in bilateral treaties, the situation for Italian wines, but also for European wines, can improve. But we need to be proactive in this regard. However, despite the tariffs, there are good prospects for growth for wine.’ Not just wine. During the event, the best Italian restaurants in Mumbai were awarded according to the Top Italian Restaurants guide: Celini, Cecconi’s and Cin Cin. ‘There are still few Italian chefs in the city, but Italian restaurants are very popular: India is truly a frontier to be explored,’ comments Sabellico.

Market outlook

The wine market in India is undergoing a dynamic transformation. Thanks to rising disposable incomes, urbanisation, cultural changes and regulatory reforms promoted by the government, the sector is experiencing continuous growth, which, in terms of imports, is becoming an opportunity that should not be underestimated. According to a report by India Wine Insider, the country's wine market is now estimated to be worth 238 million dollars (210 million euros). According to Research and Markets, the alcoholic beverage market is set to reach 39.7 billion dollars by 2026, with a compound annual growth rate of 7.9%. This expansion is driven by young consumers who are increasingly curious and willing to experiment, seeking authenticity, quality and variety. Influenced by global trends, social media and international travel, Indians are gradually moving away from brand loyalty towards a cultural background of discovery, paving the way for foreign brands.

The rise of wine culture

The wine market in particular is set to grow by 17% between 2024 and 2032, according to the Indian Grape Processing Board. Imported wines are an important component, accounting for “33% of total consumption”, Australian wine dominates the scene, with Italy in second place. Government agreements are needed for a long-term project to support Italian producers Mumbai Raises a Glass to Prosecco DOC: Italian Bubbles Meet the Spices of India A new milestone for Prosecco DOC as part of the “emerging markets” promotional activities of the Consortium. In vibrant Mumbai, the economic and cultural hub of India, a Gambero Rosso masterclass offered industry professionals, restaurateurs, and enthusiasts the chance to connect with the authentic identity of Italy’s most exported wine denomination. Led by journalist Marco Sabellico and Flavia Dalla Nora, promotion representative for the Consorzio, the event showcased the remarkable gastronomic versatility of Prosecco DOC of the wineries Cantine Riunite & Civ., La Gioiosa, Le Contesse, Le Contesse, Ruggeri and Villa Sandi, suggesting fantastic pairings with Indian cuisine. Rich in spice, structure, and aromatic depth, the Italian sparkling wine can elevate the local dishes with freshness and finesse, enhancing their flavors without overpowering them. Beyond the tasting experience, the masterclass explored the denomination’s core values: its deep connection to its territory of origin, commitment to sustainability, and embodiment of an Italian lifestyle rooted in conviviality and accessible quality. The positive reception from attendees confirms the growing potential of the Indian market for Prosecco DOC—as a trusted ambassador of contemporary Made in Italy in a setting open to cultural dialogue and innovation in taste. led by Marco Sabellico, editor of the Guida Vini d’Italia. ‘There was genuine and profound interest. I have never received so many questions from an audience during a masterclass. They asked about everything: they were very curious about wine, but also eager to comment and talk about the wines they tasted.’ The wineries present covered all the main Italian wine appellations, with a specific seminar on the Prosecco DOC Consortium. What is surprising is the high level of 59 in these areas are showing a growing openness to new consumer experiences.

Market trends

Still wine dominates the market, but demand for sparkling and fortified wines is also growing, becoming an increasingly common choice for social occasions and celebrations, making it an affordable luxury for a wider audience. «Consumers particularly like red wines», says Holland, which account for 65% of total consumption. «This is because red wines are associated with health benefits and pair well with Indian cuisine». «India produces Shiraz and Cabernet Sauvignon-based labels, and consumers tend to choose imported wines with familiar varieties, because taste and familiarity are key factors».

Italy in second place

While Australia is the leading country of origin for wines imported into India, accounting for around 46% of still wine imports, Italy ranks second thanks to its reputation as a producer of high-quality wines. The popularity of Italian cuisine in India also favours the growth of its wines. France follows, although classic labels such as Burgundy and Bordeaux are still not very present, while more accessible alternatives from the Languedoc and Southern Rhône regions are more widespread.

Government support

The regulatory environment is also aligning with the growth of the sector. According to Prowien's Indian Wine & Spirits Industry Overview 2025, ‘The Indian government has initiated reforms to simplify licensing procedures, promote wine tourism and liberalise retail sales regulations at the state level.’ In addition, India is entering into bilateral agreements to reduce import duties and encourage cooperation by negotiating agreements with the United Kingdom, the European Union, Switzerland and other wine-producing countries. Holland wrote in Drinks Business. Although local wines still lead in terms of volume, foreign wine consumption is growing at a rapid pace. Consumption has increased by 25% over the last decade, according to data from the Indian Grape Processing Board. This increase is being driven by interest from urban millennials, young professionals and women. "In India, we are seeing a growth in the popularity of wine, especially among women and young consumers. Although cities such as Mumbai, Delhi, Bangalore and Hyderabad are driving demand, smaller cities can also become highpotential markets. With rising incomes and greater exposure to global cultural backgrounds, consumers

Mumbai raises a glass to Prosecco DOC: Italian bubbles meet the spices of India 

A new milestone for Prosecco DOC as part of the “emerging markets” promotional activities of the Consortium. In vibrant Mumbai, the economic and cultural hub of India, a Gambero Rosso masterclass offered industry professionals, restaurateurs, and enthusiasts the chance to connect with the authentic identity of Italy’s most exported wine denomination.

Led by journalist Marco Sabellico and Flavia Dalla Nora, promotion representative for the Consorzio, the event showcased the remarkable gastronomic versatility of Prosecco DOC of the wineries Cantine Riunite & Civ., La Gioiosa, Le Contesse, Le Contesse, Ruggeri and Villa Sandi, suggesting fantastic pairings with Indian cuisine. Rich in spice, structure, and aromatic depth, the Italian sparkling wine can elevate the local dishes with freshness and finesse, enhancing their flavors without overpowering them.

Beyond the tasting experience, the masterclass explored the denomination’s core values: its deep connection to its territory of origin, commitment to sustainability, and embodiment of an Italian lifestyle rooted in conviviality and accessible quality.

The positive reception from attendees confirms the growing potential of the Indian market for Prosecco DOC—as a trusted ambassador of contemporary Made in Italy in a setting open to cultural dialogue and innovation in taste.