“Vinitaly has always been an important opportunity to meet others, to open up to the world – an unmissable business moment. By 1967, without getting on a plane, we could encounter importers from the entire world, launch new collaborations and make plans with our existing contacts. Today Vinitaly gives a lot of space to communication and marketing issues, besides offering a chance to establish new professional relationships”. Cesare Cecchi, owner of the family winery, talked about the Veronese fair and its past editions. His company and its wines have always participated. Cecchi, with its Chianti Classico, has more than a century of production behind it, with four generations facing successes and difficulties, dealing with a range of different market situations. The family has stored up a trove of anecdotes.
Chianti Classico
In 1893, Luigi Cecchi founder of the winery and a professional wine taster, saw the potential in the Chianti Classico zone and in particular, the Castellare di Castellina area. He began exporting in the first half of the 20th century. Today Andrea and Cesare lead the firm, representing the fourth generation. They manage more than 300 hectares of vineyard located in various zones of central Italy: Chianti Classico, San Gimignano, Maremma Toscana and Umbria. “We were a family-run firm constantly looking for margins of improvement all along the production line, starting with the vineyards”, Cesare remembered. “Over the years, we bought four estates in Tuscany and Umbria, where we produce wines with excellent territorial expression and strong personalities. We have become a winery that is still family-owned but now manager-run. We have stepped up the expertise required for development, projecting the winery towards the future by means of specializations that would have been unimaginable fifty years ago. Moreover, we have enriched the range of our labels, offering new wines”.
Famiglia Cecchi | Castellina in Chianti (SI) | loc. Casina dei Ponti, 56 | tel. 0577 54311 | www.cecchi.net
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