The Consorzio Vino Chianti heads to Brazil: “An attentive public and a dynamic market”

Brazil represents a new strategic stage in the internationalization process of the Consorzio Vino Chianti, which on 24 November will be present in São Paulo, at the Tomie Ohtake Institute, for the Brazilian leg of Gambero Rosso’s Top Italian Wines Roadshow.

More than forty labels will be presented for tasting to showcase the richness and versatility of the Chianti DOCG denomination, in an event that brings together professionals and enthusiasts to celebrate Italian wine culture and its ability to connect with ever wider and more curious audiences.

The day will open with the masterclass Um sabor da Toscana – o vinho Chianti DOCG, conducted by Marco Sabellico, editor of the Vini d’Italia guide, and reserved for the local press and trade. The event is designed to explore the style, history, and identity of Chianti up close — a wine that embodies the conviviality and authenticity of Tuscany.

The presence in Brazil confirms the consorzio’s desire to broaden its commercial geography, opening new channels in areas where wine consumption is rapidly expanding.

“In recent years the wine landscape has changed profoundly,” explains Giovanni Busi, president of the Consorzio Vino Chianti. “After consolidating our presence in Europe and the United States, we are now looking with growing interest to South America, Africa, and Asia: young, curious markets where wine is becoming part of a new urban and contemporary culture.”

Brazil, where Chianti returns after a three-year absence, is considered fertile ground for growth.

“It is a market with great potential, complex from a logistical point of view, but with an increasingly attentive and knowledgeable public. Here,” continues Busi, “Italian wine represents a symbol of quality and lifestyle, and Chianti in particular embodies that way of being at the table that combines tradition and pleasure, simplicity and elegance.”

The opening to South America is part of a long-term strategy aimed at strengthening Chianti’s image as a global wine, capable of speaking different languages while keeping its roots strong.

“The challenge today is to build lasting relationships and stable projects,” concludes Busi. “It is not enough to participate in trade fairs: what is needed is a consistent presence, capable of conveying the values of our territory and the credibility of a denomination that is a standard-bearer for Italian wine in the world.”

“Chianti DOCG,” adds Marco Sabellico, “has always been the most well-known and appreciated red wine among consumers worldwide. It speaks of a region, Tuscany, and of a grape, Sangiovese, that everyone knows and loves. Its quality has grown immensely over the last decade, and its versatility at the table makes it a perfect match for countless recipes from both Italian and international cuisine. Brazil, with its rich gastronomic tradition, is the ideal place to experience all of this and to consolidate its success.”