The company's core business is classic 1960s soft drinks (cedrata, chinotto, spuma and gassosa), tonic water, ginger beer and Limonando (an innovative lemonade). The credit for Limori's success goes entirely to Virgilio Moretti, who founded it in 1919. Except for a break from 1987 to 2011 (when cousins Flavio and Alessandro revived production), Moretti has been producing artisanal fizzy drinks for about a century, made to its own recipe by the Giovanni Passarelli company in Cingoli (MC) and marketed under the Limori brand.
