The winery today managed by Vito Donato Giuliani relies on vineyards nestled in the heart of the Murgia Barese, at elevations of 200-450m, on karstic soils rich in mineral salts, underlain by a thin layer of red soil atop a rocky base. Primitivo is the winery's star grape, but aleatico, negroamaro, fiano, malvasia bianca, and chardonnay also feature. The diverse wines offered exhibit a modern style that values aromatic clarity while maintaining a strong connection to the land. The Gioia del Colle Primitivo Lavarossa 21 confirms this style, with whiffs of wild berries and aromatic herbs. The palate is consistent, wonderfully fresh, full of fruit, and sapid, with a spirited finish. The Gioia del Colle Primitivo Baronaggio Riserva 21 is also well-crafted, though still slightly dominated by oaka fresh, sapid drink nevertheless.