The Flora brand, part of the Colussi group, began as a specialist producer of parboiled rice in the late 1960s. Thanks to its significant innovations in the sector, the brand became a leader for rice that does not overcook and developed its capacity for perfect cooking through a range of simple, tasty products ideally suited to the pace of modern life, especially for quick preparation times without loss of flavour. Today Flora is a pledge for best results in the kitchen, thanks to a selection of excellent strictly Italian rice varieties, monitored throughout the production process. The extensive range of rices includes parboiled, white (Carnaroli, Arborio, Ribe and Originario) and whole.

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