Mario Pietro Viola, a businessman who studied veterinary medicine and agricultural sciences, conceived his company on a wave of a personal passion. Processing techniques are meticulous and bound to tradition, using quality milk from Viola's own livestock, underpinning a high-profile dairy. His specialities are goat and pecorino cheese, some flavoured, caciocavallo podolico, and Moliterno canestrato. He is also the only breeder of the famous local black pig, which gives prized hams.