Conad is a leading supermarket chain. Over the years, the firm has developed a wide variety of its own, private-label products so as to respond to customer needs and tastes. Conad "logo rosso", a best-selling brand, aims to satisfy customer needs across a wide range of products for daily consumption, with over 3,700 items standing out for their quality, price and reliability. Promoting Italian producers and safeguarding the importance of the supply chain are also key values.