From an unlucky grape to Champagne star, the leap was short. In recent years, what was once considered the poor cousin of Pinot Noir has carved out a significant space within a growing niche of enthusiasts
The Ipsos survey for the Consorzio di tutela dell'Alta Marca Trevigiana reveals how the bubbles of the Unesco area are improving their positioning and image among consumers
Only twenty-five varieties out of over three hundred are registered, and among them is the American agave, also called blue agave, the basis of an ancestral drink: miske, or Andean agave. Which is neither tequila nor mezcal