Piccini has been named the top digital winery of 2025 by Omnicom PR Group Italia, ahead of Mezzacorona and Frescobaldi. Online content is also seeing a rise in references to de-alcoholised wines and indigenous grape varieties.
Ignacio Sànchez also reveals the behind-the-scenes of the Wine Package: “Approval expected by February, but vine uprooting will be a major battleground between the European Parliament and the EU Commission.”
The champion’s celebrations and the media’s misstep open a reflection on Italy’s peculiar fascination with everything foreign. Ricagno: “We invested in Italian identity. We’re disappointed.”
From Rome to Tokyo, every restaurant by Niko Romito in Bulgari group hotels will feature a special wine list dedicated to the heroic women of Italian organic wine
The Uiv Observatory reveals that the burden of additional tariffs falls almost entirely on businesses: “We need extraordinary public-private promotion.” And while the average price drops by 13.5%, in the United States some are already speculating
Quality to frame and volumes higher than expected (+8% compared to 2024): the only negative sign is in Tuscany, while the South grows. Frescobaldi: “It will be difficult to guarantee the right remuneration for the supply chain in this way”
According to Coldiretti forecasts, almost all Italian regions will see an increase. Drought weighs heavily on vineyards in Sicily, Sardinia, Campania, and Marche