Lamberto Frescobaldi calls for a focus on real purchases rather than exports inflated by the US order rush. Supermarket sales in Italy and the top three export markets are also down
The launch of the blonde non-alcoholic drink is planned for the summer in seven states. The goal is to ride the wave of the ready-to-drink and zero-alcohol aperitif boom
Following the production method of kombucha, the result is a territorial beverage: “We started with Moscato d’Asti, but we’ll open up to other grape varieties too. Next steps? Launching a private label”
What’s preventing progress are the fiscal provisions issued by the Ministry of Economy and Finance. UIV: “Unacceptable that the right hand of the public administration doesn’t know what the left is doing”
€323 million in revenue needs to be cut to avoid passing additional tariffs onto the final consumer. According to the association led by Frescobaldi, 80% of Italian products face the real risk of being pushed out of the market