Loredana Sottile

The Uiv Observatory reveals that the burden of additional tariffs falls almost entirely on businesses: “We need extraordinary public-private promotion.” And while the average price drops by 13.5%, in the United States some are already speculating

Quality to frame and volumes higher than expected (+8% compared to 2024): the only negative sign is in Tuscany, while the South grows. Frescobaldi: “It will be difficult to guarantee the right remuneration for the supply chain in this way”

As of today, import tariffs on wine to Argentina and Brazil stand at 27%. Frescobaldi: “These are the trade agreements we like”

According to Coldiretti forecasts, almost all Italian regions will see an increase. Drought weighs heavily on vineyards in Sicily, Sardinia, Campania, and Marche

According to UIV estimates, there could be a real 17% domino effect on the US wine business within a year

Disappointment in the wine industry after Trump’s announcement. Moscato d’Asti, Pinot Grigio and Chianti Classico are the most exposed

Some products may be exempt, including alcoholic beverages. But Trump’s approval is still missing

Europe continues negotiations with the White House and awaits the letter announced by Trump, but uncertainty is growing

"The damage would be very real," is Frescobaldi’s view. According to a UIV survey, estimated losses would range between 10% and 12%

The key word: versatility. According to Chief Operating Officer Giuseppina Amodio: “The competitiveness of denominations is no longer just about historical value, but about the ability to intercept changes.”