A panel discussion at Wine Paris last week conveyed the message that while the most historic European wine appellations can rely on their reputations to help navigate a challenging market, newer ones must be more innovative.

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During a talk given by market research advisor Ananda Roy at Wine Paris last week, it was argued that there is still all to play for when it comes to brands aiming for success in the non-alcoholic market.

A panel discussion at Wine Paris last week posed three crucial questions for the wine industry: What does it need to keep? What does it need to start doing? And what does it need to stop doing?

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