In 1845 Bernardino Branca invented the bitter that took the world by storm in just a few years. Its 27 herbs and spices, gathered from 4 continents, were in the original recipe and are unchanged today. The family has carefully kept its secrets for 5 generations. In 1893 the logo made its debut with the Branca world, designed by Leopoldo Metlicovitz. In 1907 Dino Branca conquered the markets of Europe and America, opening new plants in Buenos Aires, Saint Louis and Chiasso. A new branch was opened in New York, and the Milan facility was moved to its present location in Via Resegone, also in Milan. In 1963 the revolutionary Brancamenta was launched, an especially refreshing bitter, its herb and spices formula enriched with an essential oil from Piedmontese peppermint. Over the years, the group has expanded its offerings and today its products, besides FernetBranca, Brancamenta and Stravecchio Branca, include Caffè Borghetti, Grappa Candolini, Grappa Sensèa, Punt e Mes, Carpano Classico and Bianco, Antica Formula, Sambuca Borghetti, the premium spirit Magnamater, Sernova vodka, Villa Branca Chianti Classico wines, Bellarco sparkling wine and, most recently, Carpano Dry.