Temporary shops by Pastiglie Leone
Designers, architects, florists and owners of historic shops: a series of artisans has joined forces and creativity to create a temporary shop for Pastiglie Leone, the historic Piedmontese candy company opened in 1857 by Luigi Leone in Alba and then moved to Turin. A name that has made the history of regional confectionery art and that now intends to open 7 stores in 7 Italian cities, collaborating with the area's historical big retail names. A project that celebrates timeless beauty, which began on September 1, 2021 in Milan, Corso Magenta, 96. Here, until December 31, Bottega Leone will come to life, which recreates an ancient confectionery with bar service, characterised by unmistakable pastel tones and vintage charm that has always distinguished the brand.
Bottega Leone at Palazzo Laugier
The temporary shop is hosted at Palazzo Laugier, an icon of Milanese Art Nouveau style that recalls the typical atmosphere of the Turin cafes of the past. A magical corner dedicated to those who wish to take a break from city bedlam and savour the rhythms and pleasures of the past, thanks to the renewed collaboration with Raw & Co Milano and Paolo Badesco & Partners interior design studio entrusted with the project. The undisputed protagonists of the space are Leone products: candies, jellies, licorice, fine chocolate and classic pastilles, just like in an authentic confectionery.
The Milan venue and the next steps
At the entrance to the shop, there will be a corner bar where guests can choose from a wide selection of coffee beverages; in the background, the iconic glass vases filled with candies, while on the second floor there are tables and chairs for guests who wish to sit, stop to read, chat and sip hot chocolate. Every month, until the end of the year, guests can participate in activities and workshops organised by the company for a full immersion in the world of Leone, and starting from October 1st, other shops will come to life in exclusive locations around Italy. Think Fanè in collaboration with Erboristeria Melissa in Turin; Oui Fleurs et Maison in Bologna; Oluxury fashion boutique in Parma and the Pineider store in Florence, also Galleria Mia in Rome and Macadam 120 in Bari.
by Michela Becchi
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