Limori Bevande owes its success to Virgilio Moretti, who founded the brand back in 1919. Except for an interruption from 1987 to 2011 (the year in which cousins Flavio and Alessandro revived production), for about a century Moretti have been making artisan sodas according to the founder's recipe, collaborating with Giovanni Passarelli of Cingoli (MC) for production and drawing on the Limori brand. Their core business centers on classic 1960s soft drinks (cedrata, chinotto, spuma and gassosa), tonic water, ginger beer and Limonando (an innovative lemonade).
